Apple CEO Tim Cook has once again shaken the global stage — but this time, it’s not about a new iPhone or a cutting-edge gadget. Reports have emerged claiming Cook personally reached out to Real Madrid star Jude Bellingham with a jaw-dropping $99 million offer tied to a global LGBTQ+ advocacy campaign. The move, which insiders describe as “bold, strategic, and socially symbolic,” has left the entire sports world buzzing — and Bellingham’s alleged reaction has only added fuel to the fire.
According to multiple sources close to the situation, Apple is said to be preparing a massive global campaign aimed at promoting inclusivity and equality across the tech, entertainment, and sports industries. Tim Cook, one of the most prominent openly gay CEOs in the world, reportedly wanted a high-profile athlete to serve as the face of this movement. His team’s first and only choice? Jude Bellingham — one of football’s brightest stars and a symbol of the sport’s new generation.

The proposal, insiders claim, involved a $99 million endorsement package, including advertising campaigns, charity collaborations, and joint appearances with other global icons. The deal would position Bellingham as one of the highest-paid athletes in advocacy partnerships — rivaling even major corporate deals from brands like Nike or Adidas. However, it wasn’t just the money that stunned fans — it was Bellingham’s response.
While official statements have yet to be made, whispers within the football community suggest that the 22-year-old midfielder was “shocked and deeply conflicted” upon hearing the offer. Sources say Bellingham expressed admiration for Apple’s global influence and Tim Cook’s leadership but hesitated at the idea of becoming a central figure in such a socially charged campaign. “He respects the cause,” one insider shared, “but he doesn’t want to be politicized or used as a statement.”
That hesitation has reportedly sparked an internal debate within Apple’s top marketing circles, with some executives believing Bellingham’s neutral stance could damage the intended impact of the campaign. Others, however, argue that his reserved and thoughtful image could make the message even more powerful. “Sometimes quiet voices speak the loudest,” one source said.
The news has exploded across social media, where fans are fiercely divided. Some have praised Tim Cook’s vision, calling the potential collaboration a groundbreaking bridge between technology, activism, and sports. Others argue that athletes should not be pressured into representing causes that may overshadow their professional careers. On X (formerly Twitter), the hashtag #BellinghamAndCook has already gone viral, with thousands debating whether such partnerships empower athletes or simply use their fame for corporate branding.
Neither Apple nor Jude Bellingham’s representatives have commented publicly on the reports. Yet, the sheer buzz surrounding this alleged $99 million offer has proven that when tech power meets sports superstardom, the world pays attention. Whether Bellingham ultimately accepts, declines, or redefines the offer, one thing is certain — this story has just begun, and its ripple effect could change the relationship between global corporations and athletes forever.